A Chicago-area vape company is being sued by Wrigley for infringement of the gum manufacturer’s trademarks. Specifically, Chi-Town Vapers sells two flavors of e-liquid using branding that are associated with Wrigley’s Juicy Fruit and Doublemint gums.
The New York post reports that Wrigley asked the company to stop selling its Doublemint-branded e-liquid in July 2014, and Chi-Town did, but then in November 2015, Chi-Town began selling the Doublemint flavor again, this time changing the name to “Dbl Mint.”
Chi-Town ignored another cease and desist letter from the gum giant’s lawyers, and then started selling the Juicy Fruit-inspired liquid called Joosy Fruit. That was enough for Wrigley.
Wrigley is now asking a federal court in Chicago to force the company to stop using their trademarks, and to award Wrigley all profits Chi-Town has made from them. Wrigley was founded in Chicago in 1891, and is an institution in that city. Chi-Town Vapers in in Bensenville, northwest of Chicago.
“Rather than develop their own brand names for their products, defendants have chosen to market their e-liquid for electronic cigarettes using the trademarks of various other well-known companies, including Wrigley’s brand names, without authorization or license,” says the lawsuit.
Wrigley says in the suit that Chi-Town Vapers also uses trademarked logos from Skittles, Hawaiian Punch, Mountain Dew, Red Bull and Nutella, according to the Post. We can add Good & Plenty candy to the list after a quick look at the site.
Before making any judgement, Malaysian vaping industry faced similar issues for the past few years.
Multiple Malaysian made e-liquid brands have already duplicating big drink and bubble gum brands for the past few years. Especially during the industry’s boom between the years of 2014 to 2016.
There are so many issues with this one picture alone. Not only that it has copyright issues, this does market to children as well (read more on the marketing to kids issue in our previous article here).
“Innovate, not duplicate”